Dr. Renana Peres, The Lean, The Mean, and The Keen: How to Read and Respond to Reviewer Reports
Monday 12th of October, 2020, 14.30-16.00. Zoom link here.
You submitted your paper to the journal, waited for 2, or 3 months, or more, and now it is back with the reviewer reports. They rarely say that your paper was amazing. Often they have many suggestions and corrections, sometimes they contradict each other. What do you do? In this talk, we will introduce you to the science (some say, art) of reading and responding to referee reports. We start with reading – what is important and what is not? How to read between the lines? Why is Reviewer 3 always so mean? We then move to building a revision plan. Finally we give some tips and advice as to the writing of the point-by-point reply. We will analyse some real life examples, and show how things look from the reviewers' perspective.
Dr. Renana Peres is an associate professor of marketing at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She earned her BSc. And MSc in Physics, and is currently dealing with applying mathematical models in social sciences. Her research deals with social interactions, understanding how word of mouth is generated on brands, how this word of mouth is translated into sales. She is an Area Editor of the International Journal of Research in Marketing, and a member of the Editorial Review Board of the Journal of Marketing Research , Journal of Marketing, and Scientific Reports. Dr. Peres is the Founding CEO of Persay Ltd, an Israeli high-tech firm focusing on development and implementation of algorithms for voice –based recognition.