The Business of Doing Good
The Polonsky Salon
A conversation with Prof. Iddo Tavory
about the upcoming book
Tangled Goods: The Practical Life of Pro Bono Advertising
By Iddo Tavory, Sonia Prelat, Shelly Ronen
(University of Chicago Press, 2022)
Hosted by: Dr. Wan-Zi Lu
Polonsky Academy Fellows at the Van Leer Jerusalem Institute
How do different goods become tangled and untangled in the world of pro bono advertising? Why is an industry known for biting cynicism and cutthroat competition also an industry in which people dedicate time and effort to “doing good”? In Tangled Goods, Iddo Tavory and his co-authors, Sonia Prelat and Shelly Ronen, draw from interviews with advertising professionals and managers to investigate pro bono marketing, exploring the complex moral dimensions of philanthropic advertising, and provide a way to think about the pragmatic intersection of goods in organizational life.
Iddo Tavory is an Associate Professor of Sociology at NYU and the Editor of Sociological Theory
The Polonsky Salon is a new digital public platform at the Van Leer Jerusalem Institute. Polonsky Fellows and alumni will host inspiring and internationally renowned academics to discuss new ideas and cutting-edge research from various disciplines in the humanities and social sciences.