קול קורא // לכנס: הצד האפל של התקשורת [אלבורג 8/19] דדליין=15.1.19

Recent years have seen a veritable upsurge in research into organizational communication, PR communication, corporate communication, branding communication etc. And whereas this voluminous strand of research has delved ever deeper into the instrumental nature of organizational/corporate communication, little attention, outside organizational discourse studies, has been devoted to seriously examining what happens when we allow organizational/corporate communication to constitute the reality in which we live. Be it as employees or – in a wider sense – as citizens of late-modern societies. Organizing and hosting the conference The Dark Side of Communication, the newly established Communicating Organizations Research Group at Aalborg University, Denmark, takes a decisive step towards filling that research gap.

Internally, i.e. when an organization communicates with its employees, communication is an instrument of management. In that capacity communication serves many different purposes; a dominant and recurring purpose, however, is that of socializing employees into the mission, vision and values of the company. Communications are pivotal in the training of new employees, basically in turning ‘outsiders’ into ‘insiders’, as well as continuously nudging all employees – new and old alike – to ‘live’ the values of the company. Internal communication understood as an instrument of management, then, is also always a form of social control. Externally, i.e. when an organization communicates to external stakeholders on which the organization is dependent – costumers, clients, policy makers, news media etc. –, then that, needless to say, is not a neutral portrayal of the company. A cornerstone of any modern-day company’s PR and / or branding communication, for instance, is the shaping of a favorable impression of the company in the minds of its stakeholders.

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