Changes in the global economy bring new dynamics, concepts and implications that requires digitalization and adaptation. Companies have to comprehend the current economy which is called as ‘new normal’ first but today this term has replaced with the ‘Industry 4.0’ or ‘The Fourth Industrial’. Today it is important for companies to gain overall and multifaceted understanding about the digital world and rising technologies, and to cope with this world through their leaders. They should follow breakthroughs to adapt and even co-change the fast-changing environment. For this necessity, companies should get the picture of digitalization with its mindset and its dynamics. It is essential not only to manage marketing or financing activities but also communication issues in terms of digitalization in a company. Adopting such a strategy is a must for today’s companies if they want to survive in the ever-changing business environments. As today’s industry is quite complex with its changing rules, this brings a certain need to understand the nature of the new business platforms and then act accordingly. This study intends to come up with the chapters that will serve as the guidelines of the changing business world in terms of management, communication, and leadership.
This book is organized as a manual of the Industry 4.0 in terms of management and communication. Although both scholars and practitioners are quite aware of the fact that times are changing and businesses need to adapt to this change, there is a certain sense of obscurity when it comes to decide what to do. This book could be considered as a roadmap to follow when it comes to follow, plan, implement, and evaluate strategies for Industry 4.0. Focusing on management and communication, the main aim is to explain and suggest solutions on many issues such as business management, leadership, strategic communication, social media, crisis management, organization structure, business models, robotics, digital strategies. Main objectives of the book can be summarized as follows:
- Theorizing about tomorrow’s business and communication environments based on the past and present of the concepts
- Blending managerial and communicational concepts with a multidisciplinary approach
- Discussing concepts of Industry 4.0 by integrating knowledge from business and communication fields